WordPress To Go – How To Build A WordPress Website On Your Own Domain, From Scratch, Even If You Are A Complete Beginner
WordPress To Go - How To Build A WordPress Website On Your Own Domain, From Scratch, Even If You Are A Complete Beginner
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Product Description
Do you want to build your own website but don't know where to start? Have you been put off by all the jargon and gobbledygook of other Internet guides? If so then this plain, easy WordPress tutorial is the ideal place for you.
Now a #1 Amazon Best Seller, this popular step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog using WordPress.
In eight easy lessons you will have your own website up and running - without needing to know any geeky computer code! And, in the remaining 12 lessons, you'll learn all you need to build out your site and make it into your own, unique, web presence.
What you'll learn in this book:
- How to get your domain and the right WordPress hosting
- How to install WordPress with a few clicks of the mouse
- How to design a professional-looking WordPress website
- Adding posts and pages
- How to use graphics and images
- All about themes, plugins and widgets
- ... and lots more...
Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.
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WordPress to go Review
WordPress 3 Site Blueprints
WordPress 3 Site Blueprints
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List Price: $39.99 Sale Price: $34.35 Availability: Usually ships in 24 hours Eligible For Free Shipping
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Product Description
Follow along as you work to build a variety of sites-all using WordPress. Each chapter is devoted to the construction of a different type of site that can be created with WordPress and the right combination of either free or premium themes and/or plugins.
While this book isn't designed for beginners, those with even an intermediate knowledge of WordPress will be able to get these sites up and running in no time. Also, since each chapter is devoted to the design of a different site, there's no need to read the book in any particular order. Instead, you can pick and choose the blueprints that are of the most interest to you and dive right in.
If you're a self-learner or a WordPress consultant who, instead of being content with using WordPress out-of-the-box, is interested in exploring all that this open source software has to offer, then this book is for you. The clear instructions provided in each chapter will guide you through the process of creating a varied collection of WordPress sites for either yourself or a client.
While some experience with WordPress is required to get the most from this book, if you can install themes and plugins, you should be able to follow these easy-to-understand WordPress blueprints. Some knowledge of CSS and HTML will be beneficial, but experience with PHP is not required.
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Marketing Guru Jim Cockrum Has Daring Advice for eBay Sellers
Internet marketing guru Jim Cockrum was sitting in a hotel on a business trip when he did something that would change his life and lead to the building of an online empire: he decided to give away the secrets of his eBay niche, selling tickets for exclusive seats at events. From there, he learned more and more about how to build an online audience, and now he runs multiple online businesses and websites, and has mailing lists with over 120,000 avid readers.
Cockrum recently published an “on the shelf” book called “Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off” (Wiley). He spoke with AuctionBytes Blog editor Julia Wilkinson about what he teaches in the book, and he shares some interesting advice for eBay and online sellers, from guarding their reputation, to blogging and social networking, and the importance of email marketing.
He also has some daring advice for online sellers about “irrational generosity” and explains how it can have a snowball effect.
Can you talk about reputation and what online sellers on their own websites and on marketplaces such as eBay, Amazon and Etsy can do to defend themselves against the negative impact of bad reviews?
Jim Cockrum: The biggest risk of me being an eBay seller isn’t the feedback I’m going to get from any one buyer. The biggest risk is eBay itself. You wake up one day and two or three customers in a row didn’t like you and they’ve frozen your PayPal account pending further investigation, and they’ve frozen all your listings for a week.
I’ve been pleading for the same things with eBay for 10 yearswe need some sort of tenure program.
I’ve got four families that rely on my eBay business, plus my own. And a storeroom of inventory that I can’t put on Amazon, because it’s not bar-coded. It’s eBay inventory. If they decided tomorrow to shut me down, I’d take a big hit. Nothing I could do about it. Almost any business model you get into there’s ways to insure yourself, hedge yourself. eBay’s made that next to impossible.
But, as far as return policies go, the stories in the book of people selling very unique items at very high price points with the friendliest of return policies, this is one way to protect your reputation and stay on eBay’s good side. If the customer wants their money back for whatever reason, you give them their money back instantly; completely refund them. And if they totally rip you off, you just keep in mind – that’s the price of doing business in the real world.
We do free shipping on everything, we do very lenient return policies – basically what we’re doing is negative feedback prevention. Because the cost of a negative feedback, it isn’t just that one-time thing, that one little hit. You’re now showing up on eBay’s radar; you’re now putting your entire business at risk.
And it’s a sad state, it’s a tough situation that eBay’s put us in. I’d like to see them change a few things. But at the same time, I like playing a high-risk game, where those with weaker hearts can’t quite cut it because the world is left to those of us who are willing to really work quite hard. I’ve seen a lot of sellers drop out.
One of the secrets to getting a good reputation is to instantly respond anytime anything shows up about your business, positive or negative. You need to be right on top of it, in a friendly and professional manner.
No matter what you’re doing on the Internet, I love Google alerts. We have multiple Google alerts set up – you get an email notice any time your name shows up anywhere. People are very shocked when someone writes a negative blog post, for example, and I jump in and say thank you so much for that feedback. We can start a discussion, and instead of it escalating, suddenly it’s wow, the author’s on your blog talking about his book.
It can be that easy to defend your reputation; you can monitor the conversation. Most people aren’t doing that.
What is your concept of “being irrational” in great marketing? What are some of the “irrational” methods that work for you? And do you think eBay sellers should have “irrationally” lenient return policies?
Jim Cockrum: It’s one of the concepts in the book: the irrational generosity concept. I think it’s always worked in business. And you can make the argument that in other times, say 30 years ago, you could be irrationally generous and put yourself out of business doing it.
Well now, we’re in an era where you can be very irrational. You can go very overboard, and it actually makes financial sense. Because every customer you’re touching has this megaphone and they can announce to the world – Facebook friends, Twitter followers, their blog, etc. If you create an exceptional experience, they’ve got this waiting audience, excited to hear what happens. That was the magic of Zappos; that was the example I used in the book.
We’ve had people that bought things from us two years ago come back and return. And we say yeah, how else can we help you? And inevitably those people become the most loyal raving fans.
A lot of people are coming into my funnel by way of some irrationally generous act that my staff did – they gave them free access to something, or they gave them a refund on something…just irrational generosity is our theme.
And it leads to more customers with the snowballing effect. I really believe it s driving our business and I really believe you’re missing out if you don’t tap into it in some fashion, not just in the return policy but in the front-end. Give away product – give away stuff. Traditional businesses can really benefit from this.
When it comes to blogs, what are the key things people should keep in mind in using it to drive sales and help their business?
Jim Cockrum: Well, to me a blog is a communication tool for someone who already has an audience. It’s a hard way to build an audience.
I put blogs in the same category as having an ebook or having any other product or creating a website or any of those things. “Hey, I’m gonna start an Internet business…what’s step one?” I always back up and say, where’s your audience? Not who is your audience. On the Internet, where do they hang out, and what’s your strategy to get in front of those people?
The best strategy is to partner with the gatekeeper of that site or that blog. For example, if you know a lot of people are reading a blog about cats, how do you jump in and make that person look great?
Create a product with them, write an article for them. So before you set up your own blog, you’re already trying to establish your audience and your connections with true leaders. Then once you have a blog, it’s feeding your audience what they want. Asking them what they want. Seventy percent content and at most 30% selling. Ideally the first several points of contact you have with someone, its 95% content and only 5% selling.
The first ten exposures that someone has to me should be just giving them in an irrationally generous way stuff that other people paid a lot of money for in the past, but here it is, completely free. We’re always lowering that “free” line in our funnel.
With regard to social media – what are the top things people need to keep in mind to use it effectively? For example, you stress the importance of being brief.
Jim Cockrum: I’ve yet to get really excited about the business prospects of social media. It’s a very hard connection to make still. No one has proven to me yet that there’s a formula for making social media work as a marketing tool.
That being said, you’re insane not to be using it. So it sounds like a contradictory message, but it’s not. Here’s why. People want to connect with people when doing business. If you can somehow get it down to a personal level, if you can turn this huge mega corporation into a Facebook account, where people can interact on an individual basis in real time on any topic, that’s cool. There’s something there that you need to tap into. And you’ll be left behind if you don’t.
But at the same time, there’s no formula out there for exactly how to approach it.
Some rules of thumb that I usekeep it personal. Anytime I’m doing something on social media, even if it’s for a business purpose, it’s all mixed into one pot. The picture my five-year-old drew can be right next to a promotion for my new book.
How do you use YouTube videos to market your business? And is it important for online sellers to be making videos on YouTube? How does it help their business?
Jim Cockrum: I think the first mental block about YouTube is they can’t make that leap of seeing themselves on camera. It’s like, I don’t know if I want to do that. Do I have to look right, speak correctly – I’m competing with television. That’s not true. If you need a lesson on what’s good enough to go on YouTube, talk to any 12-year-old. It doesn’t have to be polished, it doesn’t have to be perfect, it doesn’t even have to show your face.
It can be you talking, showing something on your computer screen. For this reason I love Camtasia jingproject. You can capture up to five minutes free; capture whatever you want to capture, turn it into video and throw it up to YouTube.
I put together some really cool quality stuff, start to finish took me about 10 minutes. It’s a video that’s gone on to get tens of thousands of views, and it’s just me talking people through how to do some simple basic thing that I do every day and take for granted. (Jim’s channel is Silentjimdotcom on YouTube.)
Can you talk a little about the power of testimonials?
Jim Cockrum: It’s well-known in Internet marketing circles that the best possible content on any sales page is real testimonials from real people. Your only job with selling something as the copywriter is to say here’s what I got, here’s what it does, here’s how you can get it. Anything else you say about how great it is, or how wonderful it is, doesn’t matter. But my ears perk up and I get very interested if you have real people talking about exactly what they experienced and it’s obviously genuine, straight from the mouth of someone who experienced it.
People are going read the testimonials and skip the other stuff. If a stay-at-home mom who just got into Internet marketing last year is now making $10,000 a year and thanking me for the advice, now that is gold for me, and it’s evidence for other people.
You say in your book, “pictures make great content.” How can online sellers get their customers to contribute photos they can use in their marketing?
Jim Cockrum: If you can get a picture of your customers with your product, and a little testimonial of “Hey I love it, this is how I’m using it” – that’s gold. That will be the most-viewed part of your sales page. Actively go after that, actively pursue it.
If you have an offline business you could encourage people, “Hey, take a picture of yourself using our product for a 10% discount if you send it to us on Twitter right now.” It’s so easy to do that sort of thing, and there are so few people taking advantage of it.
What are the benefits of having an online mailing list?
Jim Cockrum: The Free Marketing book covers it in depth, as does every product I create. I’m a huge fan of email marketing. In my opinion it is the best form of marketing ever invented by man. There’s some of Jim’s opinion in there, but there’s an awful lot of data to back it up.
I can literally, in the next 30 seconds, type out a short message and send it to 100,000 people, and the cost to me is free, nothing. And there are multiple occasions – I have video proof of several of them – where I’ve sent out an email and in the course of the next hour or five hours I’ve got thousands of dollars of orders for whatever it was that I was promoting.
But it’s very targeted, very specific, and if I’ve earned their trust and loyalty, they’re going open it and read to what I have to say. Before I earned the right to be in that position I’ve given away great content, free information. But at that point I say, hey guys, this is worth your money.
I spend my time doing two things, building my relationship with my audience, and growing my audience. That’s it. Those are the two things I do for a living. Everything else is kind of residual.
You can become the Oprah of your niche. She doesn’t have to write a bestselling book to make money next year. She doesn’t have to come out with a new product, or concept, or tool, to make money next year. That’s why I don’t want to be in the tool business, or creating products or constantly writing books. If I can have an audience that cares when I talk, I can bring in the best of the best and benefit from that affiliate arrangement of some kind.
You can find Jim’s resource page for his Free Marketing book at 101freemarketing.com. Other places you can find Jim include the Silent Sales Machine, on Twitter and on Facebook. And you can find his book on Amazon.com”:http://www.amazon.com/Free-Marketing-No-Cost-Business-Online/dp/1118034716.
Article source: http://www.auctionbytes.com/cab/cab/abu/y212/m02/abu0305/s03
Internet Marketing Company is Now on Google+
Los Angeles, CA (PRWEB) February 17, 2012
Los Angeles, CA (PRWEB) February 17, 2012
Internet Marketing Company, one of the best websites for internet marketing companies, announced today that the company can now be found on Google+. The search engine optimisation company and internet marketing consulting. The search engine optimization specialists of Internet Marketing Company deliver the best measurable results and maximum return on investment (ROI) of online marketing companies.
To find Internet Marketing Company on Google+, click on this link, https://plus.google.com/u/0/114784798836161976850/posts. Once on the page, individuals can learn more about SEO, or search engine optimization, and the process of making a website appear higher in the search results of online search engines without paying for it. The easier it is for people to find a website through search engines, the more chance that they will visit the website. Internet Marketing Company knows what the search engines are looking for, and will optimize the website so that it will appear higher in the search results.
“Being able to utilize social media to connect with customers is invaluable,” said Russell Rabichev, Marketing Director of the Internet Marketing Company.
Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance exposure of a business on major search engines. And the better a brand’s exposure, the better the company’s message can reach the customers and prospects who rely on search engines every day to research, find and buy new products and services. With SEO from Internet Marketing Company, a brand will see results—fast, easy and guaranteed!
Fore more information, please contact http://www.internetmarketingcompany.biz
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Read the full story at http://www.prweb.com/releases/internetmarketingcompany/onlinemarketingcompany/prweb9204293.htm
Article source: http://www.digitaljournal.com/pr/589490
Internet Marketing Company is Now on Google+
Internet Marketing Company (http://www.internetmarketingcompany.biz) is Now on Google+
Los Angeles, CA (PRWEB) February 17, 2012
Los Angeles, CA (PRWEB) February 17, 2012
Internet Marketing Company, one of the best websites for internet marketing companies, announced today that the company can now be found on Google+. The search engine optimisation company and internet marketing consulting. The search engine optimization specialists of Internet Marketing Company deliver the best measurable results and maximum return on investment (ROI) of online marketing companies.
To find Internet Marketing Company on Google+, click on this link, https://plus.google.com/u/0/114784798836161976850/posts. Once on the page, individuals can learn more about SEO, or search engine optimization, and the process of making a website appear higher in the search results of online search engines without paying for it. The easier it is for people to find a website through search engines, the more chance that they will visit the website. Internet Marketing Company knows what the search engines are looking for, and will optimize the website so that it will appear higher in the search results.
“Being able to utilize social media to connect with customers is invaluable,” said Russell Rabichev, Marketing Director of the Internet Marketing Company.
Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance exposure of a business on major search engines. And the better a brand’s exposure, the better the company’s message can reach the customers and prospects who rely on search engines every day to research, find and buy new products and services. With SEO from Internet Marketing Company, a brand will see results—fast, easy and guaranteed!
Fore more information, please contact http://www.internetmarketingcompany.biz
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebinternetmarketingcompany/onlinemarketingcompany/prweb9204293.htm
Article source: http://www.timesunion.com/business/press-releases/article/Internet-Marketing-Company-is-Now-on-Google-3338486.php
Licensed insurance agents in ND double in decade; telephone, Internet …
FARGO, N.D. — Officials say the telephone and the Internet have spurred an almost twofold increase in the number of insurance agents licensed to do business in North Dakota in the past decade.
State Insurance Department data show an increase from 25,856 in 2002 to 49,893 in 2011. That’s a ratio of about one insurance agent for every 15 North Dakota residents. But fewer than 6,000 of the agents are actually in the state.
Insurance Department spokeswoman Andrea Fonkert tells The Forum newspaper that the increase in licensed agents is due mainly to large companies marketing nationally via toll-free numbers and through the Internet.
Insurance Department spokeswoman Andrea Fonkert tells The Forum newspaper (http://bit.ly/xqRpmd ) that the increase in licensed agents is due mainly to large companies marketing nationally via toll-free numbers and through the Internet. People who answer the 1-800 calls and deal with online customers from North Dakota must be licensed in the state.
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Information from: The Forum, http://www.in-forum.com
Article source: http://www.therepublic.com/view/story/5977f4c79e9c4636bfd893d9a0cb806f/ND--Insurance-Agents/
Directory Plus Teams Up with SonicSEO.com to Provide Complete Inbound …
SonicSEO.com has been providing Internet marketing solutions since 1998. Its services include search engine optimization (SEO), social media marketing, Web design, ecommerce solutions and more.
According to Arvind Raichur, president and founder of SonicSEO.com, “We are very excited about this opportunity to be the sole provider of Internet marketing solutions for Directory Plus. We believe the most effective marketing is getting in front of people who are already looking for a product or service: people are looking in directories and they’re looking online. This is a great opportunity, and we are thrilled to help the communities served by Directory Plus expand their marketing efforts with targeted online solutions.”
About Directory Plus
Since 1983 Directory Plus has published regional directories and local phone books in Southwestern Colorado and throughout the state of New Mexico. These products provide the most complete, accurate and up-to-date resource for the community they serve.
About SonicSEO.com
SonicSEO.com is a 14-year-old Internet marketing company located in Albuquerque, N.M. Their services include search engine optimization (SEO), social media marketing, Web design, ecommerce solutions and more. SonicSEO.com has provided Internet marketing services to over 4,000 clients throughout the United States and Canada, helping businesses with sites as small as 10 pages to as large as 1,000,000 pages effectively market themselves online. For the past two years, SonicSEO.com has been voted one of the Best Places to Work in New Mexico and is proud to be ranked the Top Web Design Firm in New Mexico by the New Mexico Business Weekly.
Article source: http://www.sunherald.com/2012/02/16/3757386/directory-plus-teams-up-with-sonicseocom.html
Internet Marketing Webinar Shows How Small Businesses Can Adapt to Migration …
Boise, ID (PRWEB) February 17, 2012
Traditional marketing is floundering and the next generation of marketing jobs will go to those people who can adapt to advertising’s migration to hand-held devices such as smart phones and tablets.
That’s according to DotComSecrets Local founder and president Russell Brunson, who announced this week that his company is seeking to fill local marketing jobs with people interested in making thousands per week in their spare time and from their own homes.
Brunson said local businesses need to adapt to the changing face of advertising because traditional vehicles – such as newspaper and television advertising — are collapsing. Replacing them are white hot internet marketing platforms that targets such popular websites as Facebook, Twitter, Foursquare and Groupon. This kind of marketing costs less, reaches more people, and is more effective at targeting specific consumers, he said.
Jobseekers are invited to attend one of three free webinars this week sponsored by DCS Local. But only 300 spots were webinar will be opened, and people seeking local jobs will be admitted on a first-come, first served basis. Anyone interested in making money in their spare time from home should act fast to sign up for one of the webinars.
DCS Local specializes in linking local businesses with internet marketing experts. Brunson started the company after he recognized that many small business owners were missing out on the marketing opportunities created by the rapid explosion of the internet, and instead were still foolishly wasting their money on traditional advertising, which is more expensive and ineffective.
“We want to help these small businesses and we have the resources to do it,” Brunson said. “We’re just missing one thing that we need to reach them: A local presence. We need somebody on the ground.”
Brunson said his company is looking for offline internet marketing consultants who can connect small businesses in their area with DCS Local. The company will provide all the training and no prior sales or marketing experience is required.
Brunson is a self-made internet success story who is an associate of famed motivational speaker Tony Robbins and international businessman Richard Branson. Now he wants to expand his offline internet marketing company throughout the US.
When DCS Local consultants bring small local businesses to Brunson’s company, they get a share of the business proceeds. Some consultants already are making more than $8,000 per month while working part time and out of their own home. Plus they provide no real product or service and the do very little actual work.
And some consultants with no prior sales or marketing experience began earning paychecks from their very first day.
Previous webinars filled up within just a few hours and thousands were turned away. Once the 300 spots in each of the three DCS Local webinars are filled, no more will be opened up.
During the webinars, participants will learn how they can earn thousands per week simply by connecting local businesses with DCS Local. The company will then work with the businesses to build effective marketing campaigns that will grow their businesses exponentially.
Webinar participants also will learn how DCS Local chapters in their home towns can help them become highly paid consultants while working part time from their own homes, while doing no actual work other than making connections between local businesses and the company.
And DCS Local will even provide all the tools consultants will need to make the sale every time, regardless of their prior sales or marketing experience.
Brunson warned those people who want to learn how they can start making thousands of dollars per week while working part time from their own homes should not risk being left out in the cold. Interested participants need to sign up fast before all the positions are filled.
Participants can sign up for one of this week’s three webinars by visiting:
http://dcswebinar.dotcomsecrets.com/r/1/1#
For more information about this week’s webinars or about DotComSecrets Local, visit http://local.dotcomsecrets.com/.
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Read the full story at http://www.prweb.com/releases/2012/2/prweb9175615.htm
Article source: http://www.digitaljournal.com/pr/590009
Internet marketing news roundup, February 17
Sunday night’s Grammy Awards crept into web conversation on Monday morning, dominating search and social trends just as the Super Bowl did one week ago.
Based on data from Google trends, “grammys 2012” was among the most frequently searched terms throughout Monday, with the awards show accounting for nine of the 10 most popular search terms overall.
As is the case with most other major events, content marketing campaigns that leveraged this topic likely saw increased interest from their readers. Moreover, social media marketing likely benefited from the Grammys as well, with the event trending late Sunday and into Monday morning. Pop star Adele was one of the most frequently discussed topics.
Trending topics can be easily integrated into some campaigns to help businesses appeal to their prospects also interested in these events. Valentine’s Day, which was Tuesday, was one of these such topics.
Brafton reported on Thursday that 62 percent of searches for restaurants on Valentine’s Day came from smartphones, highlighting the need for an SEO strategy that includes terms likely to boost mobile search standing. This demonstrates a 359 percent increase in mobile search compared to the previous Tuesday, February 7, according to Google.
Targeting mobile users with SEO-driven content marketing campaigns may be the key to boosting conversions for businesses. Brafton noted that mobile search generates a far greater click-through rate than mobile displays ads. Businesses considering the use of mobile marketing can benefit from the launch of new media marketing campaigns, rather than a potentially expensive ad campaign aimed at smartphone users. Mobile advertising company xAD recently released a report that found mobile search links have a 7 percent CTR, compared to 0.6 percent of mobile display ads.
Essentially, prospects searching from their handsets are likely driven by a need or desire for a certain product or service, where as many users view mobile display ads as intrusive. Creating content that drives a business into a strong position on mobile SERPs will help a company appeal to these prospects more than an intrusive display ad, according to xAD.
Aside from the greater potential for ROI, businesses may want to consider mobile SEO due to its blossoming popularity. Brafton reported on Monday that web traffic from devices running iOS is now greater than that from laptops and desktops running Mac OS. Chitika found that 8.2 percent of all web traffic in the U.S. comes from iPhones or iPads, compared to 5.7 percent generated by desktops and laptops from Apple.
As the smartphone and tablet markets continue their growth, businesses must account for these users and present website content they can access without losing any capability. Otherwise, content marketing campaigns may not provide maximum ROI.
Brafton reported on Friday that smartphones account for 44 percent of all mobile phones currently used by Americans, whereas tablets are owned by approximately 23 percent of web users in the U.S.
A report eMarketer predicted that both of these markets are primed for rapid growth in the next two years. By 2014, 133 million Americans will own a smartphone and use it for both personal and professional tasks. Moreover, 89.5 million Americans will have purchased tablets by this time.
Shifting new media marketing campaigns to ensure all content is optimized for their use will likely help companies boost lead generation and web conversion.
However, simply maintaining a web presence tailored for the mobile web is not enough. Engaging content is still the key to success on the web. Brafton reported on Tuesday that websites’ bounce rates can be improve by retargeting content to ensure that it engages an audience more effectively.
Bounce rates for content websites average 40 percent to 60 percent, according to research from GetElastic. Moreover, landing page content struggles to hold readers’ attention as well, with bounce rates between 70 percent and 90 percent. Cutting these numbers is essential for businesses to succeed with their web marketing campaigns and effective content is the best path there.
For specific verticals, the value of good content means different things. A new feature from Google has placed an especially high premium on content for health websites. The company announced a new feature that will place links to especially valuable content above normal results on SERPs. As users search for symptoms, such as “abdominal pain on my right side,” possible ailments will appear on the SERP.
Brafton reported on Monday that this feature is not fully rolled out. Moreover, it’s unclear how exactly these links will be ranked at this time. Still, a content strategy that focuses on providing valuable information to readers will likely help companies gain the trust needed to boost their search standing.
Despite the focus on creating content in line with Google’s expectations and ranking factors, new search engines are gaining prominence in the face of concerns of Google’s privacy policy.
Brafton reported on Wednesday that DuckDuckGo’s popularity has continued to grow in the early months of 2012. Through Twitter, the company reported that it surpassed 1 million searches on its website for the first time on Tuesday.
Similarly, Stealth is a new search engine that promises to allow users to search without archiving any information. Brafton reported on Thursday that the company believes Google’s strategies may be illegal, and provides users with a detailed list of “Reasons to Switch” on its website. Even with all of this concern over Google, the company still dominates search.
Among the concerns many have is the use of Google+ data as part of search rankings. While Google+ has still struggled to generate the type of activity its opponents do, the company has generated more than 100 million users. Brafton reported on Wednesday that 62 percent of these Google+ account-holders are men. Website-Monitoring.com found that many of these users are either students or software engineers. As such its unclear how strong Google+ has performed, since both of those audiences are among the first flocking to new technologies or web platforms.
One social network whose success is quite clear is LinkedIn, which Brafton reported now has more than 150 million users. The popularity of the platform for those seeking to advance their careers has exploded. However, as part of its quarterly earnings report, LinkedIn also said that its solutions for social media marketing have become a major source of revenue for the company.
With the Super Bowl, the Grammys and Valentine’s Day all impacting search and social substantially this month, another trending topic will likely generate similar buzz next week. President’s Day may result in more Americans turning to the web to find more information on Commanders in Chief. Moreover, search activity and social mentions for such information will be interesting to watch.
Article source: http://www.brafton.com/news-roundups/internet-marketing-news-roundup-february-17
Internet Marketing Webinar Shows How Small Businesses Can Adapt to Migration …
Some consultants with no prior sales or marketing experience began earning paychecks from their very first day.
Boise, ID (PRWEB) February 17, 2012
Traditional marketing is floundering and the next generation of marketing jobs will go to those people who can adapt to advertising’s migration to hand-held devices such as smart phones and tablets.
That’s according to DotComSecrets Local founder and president Russell Brunson, who announced this week that his company is seeking to fill local marketing jobs with people interested in making thousands per week in their spare time and from their own homes.
Brunson said local businesses need to adapt to the changing face of advertising because traditional vehicles – such as newspaper and television advertising — are collapsing. Replacing them are white hot internet marketing platforms that targets such popular websites as Facebook, Twitter, Foursquare and Groupon. This kind of marketing costs less, reaches more people, and is more effective at targeting specific consumers, he said.
Jobseekers are invited to attend one of three free webinars this week sponsored by DCS Local. But only 300 spots were webinar will be opened, and people seeking local jobs will be admitted on a first-come, first served basis. Anyone interested in making money in their spare time from home should act fast to sign up for one of the webinars.
DCS Local specializes in linking local businesses with internet marketing experts. Brunson started the company after he recognized that many small business owners were missing out on the marketing opportunities created by the rapid explosion of the internet, and instead were still foolishly wasting their money on traditional advertising, which is more expensive and ineffective.
“We want to help these small businesses and we have the resources to do it,” Brunson said. “We’re just missing one thing that we need to reach them: A local presence. We need somebody on the ground.”
Brunson said his company is looking for offline internet marketing consultants who can connect small businesses in their area with DCS Local. The company will provide all the training and no prior sales or marketing experience is required.
Brunson is a self-made internet success story who is an associate of famed motivational speaker Tony Robbins and international businessman Richard Branson. Now he wants to expand his offline internet marketing company throughout the US.
When DCS Local consultants bring small local businesses to Brunson’s company, they get a share of the business proceeds. Some consultants already are making more than $8,000 per month while working part time and out of their own home. Plus they provide no real product or service and the do very little actual work.
And some consultants with no prior sales or marketing experience began earning paychecks from their very first day.
Previous webinars filled up within just a few hours and thousands were turned away. Once the 300 spots in each of the three DCS Local webinars are filled, no more will be opened up.
During the webinars, participants will learn how they can earn thousands per week simply by connecting local businesses with DCS Local. The company will then work with the businesses to build effective marketing campaigns that will grow their businesses exponentially.
Webinar participants also will learn how DCS Local chapters in their home towns can help them become highly paid consultants while working part time from their own homes, while doing no actual work other than making connections between local businesses and the company.
And DCS Local will even provide all the tools consultants will need to make the sale every time, regardless of their prior sales or marketing experience.
Brunson warned those people who want to learn how they can start making thousands of dollars per week while working part time from their own homes should not risk being left out in the cold. Interested participants need to sign up fast before all the positions are filled.
Participants can sign up for one of this week’s three webinars by visiting:
http://dcswebinar.dotcomsecrets.com/r/1/1#
For more information about this week’s webinars or about DotComSecrets Local, visit http://local.dotcomsecrets.com/.
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Article source: http://www.prweb.com/releases/2012/2/prweb9175615.htm






